Purpose
This document is intended to set out the customer proposition of the first generation of 'afterburner' apps (7MW and Afterburner). It focuses purely on what this proposition is and how it is communicated to potential customers in order to demonstrate value.
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The key value of our offering can be summed up as follows:
To lose weight and get healthy, focusing on burning calories is simplistic and inefficient. Instead, focus on changing the way your body works, one workout at a time. This approach magnifies the effect of every subsequent workout, multiplying the effects of your efforts each time you go round the loop.
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By improving your cardiovascular systemand endocrine systems, we can get your body to burn more body fat (rather than sugar) during a workout.
The more oxygen can be delivered to your muscles during exercise, the more of your energy requirements can be supplied by oxidising fat.
4. Control your appetite to reduce snacking.5. Be less prone to store excess food calories as fat.
Physiological adaptions
There are more details about the actual adaptions and how they are presented in Afterburner hereBy improving your insulin sensitivity, we can make it less likely that food calories you eat will be stored in fat tissue in the first place.
All exercise helps with this but especially intense exercise and strength training in particular has the biggest effect, partly due to the increase in muscle tissue. If you have good insulin sensitivity, more of the carb calories you eat will we be stored as glycogen instead of being converted to fat and stored as adipose tissue.
Physiological adaptions
The underlying adaptions that deliver the above benefits are:
- Muscular strength adaptions:
- Increased density and mass of your mechanical musculature (muscular hypertrophy).
- Cardiovascular adaptions:
- Increased density and mass of your heart muscles (cardio hypertrophy), pumping more blood per second.
- Bigger veins and arteries, able to handle more blood per second.
- Increased lung capacity as the lungs grow more alveoli and are able to pass more oxygen into the blood.
- Metabolic adaptions:
- Improved insulin sensitivity.
- Improved regulation of hunger hormones.
- Improved ability to burn fat as fuel.
Secondary benefits
Although we need to be careful with these:
- Healthier heart, lungs and general wellbeing
- Higher resistance to illness
- Lower likelihood of heart disease, diabetes and a longer, healthier life.
- More freedom to eat normally.
- Suppressed appetite due to intense exercise.
Supporting concepts
- Overload
- Recovery
- Adaption
- Progression
- Reversibility
- High intensity training
- The 7 minute workout
- Afterburner-specific:
- Workout pie charts
- Afterburn display
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