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titleDRAFT
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Overview

We communicate with Wonder (7MW) users over their journey, via a few mechanisms. This doc outlines the content of these communications.

The systems required for delivery of these communications are covered by Journey Triggers and 

Jira Legacy
serverSystem JIRA
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serverId0698f136-3f0e-3c87-aa9c-4d9605606272
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 .

Communication Types

  • Scheduled notifications sequence
  • Post-workout activity article sequence
  • Post-workout notifications

Scheduled notifications sequence

A sequence of APNs are scheduled for each user, to be delivered based on numbers of days since first run. The purpose is to improve retention by providing tips and motivation regardless of workout activity. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:

WhenCopy
Day 1 (after 4 hours)Congratulations! This is the first day on your fitness journey. 🚀
Day 2 (24 hours later)Over the coming weeks we'll boost your fitness and attain maximum results for minimum effort. 🎸
Day 3Try to complete at least 2 or 3 repetitions of each workout in a session. 🏅
Day 4Intensity is everything. The harder you push in each exercise the better your results. 👊
Day 5Make sure you work out daily. It's all about creating a habit. 👏
Day 6Week 1 is all about establishing your limits and learning the routines. 🤓
Day 7Don't forget to take 2 days off per week to recover. 🍹
Day 9Week 2:

...

time to kick on. Your body will start to get used to the exercises this week. Remember to give it everything. 😅
Day 15Wow, 3 weeks already? If you've been workout out using me, we'll be getting on just fine. 🙌
Day 22Starting to see results yet? It's week 4 - you should be starting to feel good. 💪
Day 30You've had Wonder for 4 weeks! 🎉 Welcome to Month 2. If you were doing 14 minutes per day before, let's make it 21 from now on. 🤘
Day 63Welcome to month 3! 🎉 If you've been doing your workouts you should be feeling pretty fit by now. Keep it up! 🚀🚀



Post-workout activity article sequence

Full-form articles are sent to the user after workouts. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:

For Original 7MW routine:

WhenAction
After 1st workout activityPost article: Beauty in simplicity
After 2nd workout activityPost article: What are your fitness goals?
After 3rd workout activityPost article: Where would you like to be?

For Supercharged routine:

WhenAction
After 1st workout activity (Upper Body Strength)Post article: Your first supercharged workout
After 2nd workout activity (Core and More)Post article: Now it's all going on!
After 3rd workout activity (Cardio Bomb)Post article: First your body, now your heart

For all routines:

WhenAction
After 4th workout activityPost article: The habit of a lifetime

Post-workout notifications

These are delivered to the user's device as part of their afterburn data. Their content is governed by the type, duration and intensity of the workout activity the user just completed. The purpose is to highlight some of the adaptions that are occurring, raising the motivation of the user.