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Purpose
This document is intended to set out the customer proposition of the first generation of 'afterburner' apps (7MW and Afterburner). It focuses purely on what this proposition is and how it is communicated to potential customers in order to demonstrate value.
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The key value of our offering can be summed up as follows:
To lose weight and get healthy, focusing on burning calories is simplistic and inefficient. Instead, focus on changing the way your body works, one workout at a time. This approach magnifies the effect of every subsequent workout, multiplying the effects of your efforts each time you go round the loop.
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