Wonder: User Journey Communications

Overview

We communicate with Wonder (7MW) users over their journey, via a few mechanisms. This doc outlines the content of these communications.

The systems required for delivery of these communications are covered by Journey Triggers and  AF-61 - Getting issue details... STATUS  .

Communication Types

• Scheduled notifications sequence
• Post-workout activity article sequence
• Post-workout notifications

Scheduled notifications sequence

A sequence of APNs are scheduled for each user, to be delivered based on numbers of days since first run. The purpose is to improve retention by providing tips and motivation regardless of workout activity. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:

When	Copy
Day 1 (after 4 hours)	Congratulations! This is the first day on your fitness journey. Follow our 5 days on, 2 days rest for best results! 🚀
Day 2 (24 hours later)	Over the coming weeks we'll boost your fitness and attain maximum results for minimum effort. Tip 1 - exercise before breakfast to boost fat burning by up to 20% 🎸
Day 3	Tip 2 - For best results try to complete at least 2 or 3 repetitions of each workout in a session. 🏅
Day 4	Tip 3 - Intensity is everything. The harder you push in each exercise the better your results. 👊
Day 5	Tip 4 - Make sure you work out daily. It's all about creating a habit. 👏
Day 6	Week 1 is all about establishing your limits and learning the routines. Tip 5 - hot and spicy foods (chilli) boosts your metabolism 🤓
Day 7	Don't forget to take 2 days off per week to recover.🍹
Day 8	Tip 6 - Laughing for 10 minute per day can boost your metabolism by 20%.
Day 9	Week 2: time to kick on. Your body will start to get used to the exercises this week. Remember to give it everything. 😅
Day 10	Tip 7 - Protein boosts your metabolism because it is hard to digest, meaning your body has to work harder.
Day 11	Tip 8 - Protein curbs your appetite. Who knew???
Day 12	Tip 9 - Have an ice bath. It boost your metabolism massively - and helps your body recover quicker!
Day 13	Tip 10 - Wonder style HIIT training seriously helps you burn more fat while your sleeping. That's some clever science!
Day 14	Tip 11 - Looking good today! Remember laughter for 10 mins?
Day 15	Wow, 3 weeks already? If you've been workout out using me, we'll be getting on just fine. 🙌
Day 16	Tip 12 - Coffee can boost your metabolism by over 11%. Suddenly the mornings look good
Day 17	Tip 13 - Kiss more. Just because.
Day 18	Tip 14 - Drinking Ice Cold water boosts your metabolism. Come on, find a freezer.
Day 22	Starting to see results yet? It's week 4 - you should be starting to feel good. 💪
Day 30	You've had Wonder for 4 weeks! 🎉 Welcome to Month 2. If you were doing 14 minutes per day before, let's make it 21 from now on. 🤘
Day 63	Welcome to month 3! 🎉 If you've been doing your workouts you should be feeling pretty fit by now. Keep it up! 🚀🚀

Post-workout activity article sequence

Full-form articles are sent to the user after workouts. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:

For Original 7MW routine:

For Supercharged routine:

For all routines:

Post-workout notifications

These are delivered to the user's device as part of their afterburn data. Their content is governed by the type, duration and intensity of the workout activity the user just completed. The purpose is to highlight some of the adaptions that are occurring, raising the motivation of the user.