Overview
We communicate with Wonder (7MW) users over their journey, via a few mechanisms. This doc outlines the content of these communications.
The systems required for delivery of these communications are covered by Journey Triggers and AF-61 - Getting issue details... STATUS .
Communication Types
- Scheduled notifications sequence
- Post-workout activity article sequence
- Post-workout notifications
Scheduled notifications sequence
A sequence of APNs are scheduled for each user, to be delivered based on numbers of days since first run. The purpose is to improve retention by providing tips and motivation regardless of workout activity. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:
| When | Copy |
|---|---|
| Day 1 (after 4 hours) | Congratulations! This is the first day on your fitness journey. 🚀 |
| Day 2 (24 hours later) | Over the coming weeks we'll boost your fitness and attain maximum results for minimum effort. 🎸 |
| Day 3 | Try to complete at least 2 or 3 repetitions of each workout in a session. 🏅 |
| Day 4 | Intensity is everything. The harder you push in each exercise the better your results. 👊 |
| Day 5 | Make sure you work out daily. It's all about creating a habit. 👏 |
| Day 6 | Week 1 is all about establishing your limits and learning the routines. 🤓 |
| Day 7 | Don't forget to take 2 days off per week to recover. 🍹 |
| Day 9 | Week 2: time to kick on. Your body will start to get used to the exercises this week. Remember to give it everything. 😅 |
| Day 15 | Wow, 3 weeks already? If you've been workout out using me, we'll be getting on just fine. 🙌 |
| Day 22 | Starting to see results yet? It's week 4 - you should be starting to feel good. 💪 |
| Day 30 | You've had Wonder for 4 weeks! 🎉 Welcome to Month 2. If you were doing 14 minutes per day before, let's make it 21 from now on. 🤘 |
| Day 63 | Welcome to month 3! 🎉 If you've been doing your workouts you should be feeling pretty fit by now. Keep it up! 🚀🚀 |
Post-workout activity article sequence
Full-form articles are sent to the user after workouts. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:
For Original 7MW routine:
| When | Action |
|---|---|
| After 1st workout activity | Post article: Beauty in simplicity |
| After 2nd workout activity | Post article: What are your fitness goals? |
| After 3rd workout activity | Post article: Where would you like to be? |
For Supercharged routine:
| When | Action |
|---|---|
| After 1st workout activity (Upper Body Strength) | Post article: Your first supercharged workout |
| After 2nd workout activity (Core and More) | Post article: Now it's all going on! |
| After 3rd workout activity (Cardio Bomb) | Post article: First your body, now your heart |
For all routines:
| When | Action |
|---|---|
| First launch | Post article: Your new fitness partner |
| After 4th workout activity | Post article: The habit of a lifetime |
Post-workout notifications
These are delivered to the user's device as part of their afterburn data. Their content is governed by the type, duration and intensity of the workout activity the user just completed. The purpose is to highlight some of the adaptions that are occurring, raising the motivation of the user.