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Goals
- To provide extended onboarding to users by educating them about the effects of exercise on their body and the advantages of using our apps.
- To provide an achievement mechanism that can be used to unlock content based on the user's progress.
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Name | Description | ||||||||||
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Total workout activities completed | Evaluated after every completed workout activity. if If the user has completed x activities (in this specific app), the trigger will fire.
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Active weeks in a row | Evaluated after every completed workout activity. if If the user has completed x activities within active days per week for the last y daysweeks, the trigger will fire. | ||||||||||
Total days since install | Evaluated on a schedule. If the user first ran the app x days ago, the trigger will fire.
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- If a workout is unlocked in one app, it must also be unlocked in all other apps where it is available.
- Some triggers will need to target activity across all apps, others will need to target a single app only (e.g. activities completed in 7MW only; or days since install of Afterburner).
- Some articles are relevant to all apps and others are relevant to a single app only. They must be shown only where relevant.
Journey Triggers
Name | Category | Type | Conditions | Apps | Description |
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First workout complete | Achievement | Total activities | activities = 1 | All (general) | Congrats, body is now adapting, importance of routine, reminder to set reminders. |