Wonder: User Journey Communications
- Duncan
- Ross Jones
Overview
We communicate with Wonder (7MW) users over their journey, via a few mechanisms. This doc outlines the content of these communications.
The systems required for delivery of these communications are covered by Journey Triggers and AF-61 - Getting issue details... STATUS .
Communication Types
- Scheduled notifications sequence
- Post-workout activity article sequence
- Post-workout notifications
Scheduled notifications sequence
Implemented here: AF-113 - Getting issue details... STATUS
A sequence of APNs are scheduled for each user, to be delivered based on numbers of days since first run. The purpose is to improve retention by providing tips and motivation regardless of workout activity. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:
| When | Copy |
|---|---|
| Day 1 (after 3 hours) | Congratulations! This is the first day on your fitness journey. Follow our 5 days on, 2 days rest for best results! 🚀 |
| Day 1 (after 4 hours) | Fitness Tips 👟 We'll be sending you fitness tips too. It's all about maximum results in minimum time. 🕑 |
| Day 2 (23 hours later) | Simple steps to fitness 🏅 |
| Day 2 (24 hours) | Fitness Tip 1 👟 Exercise before breakfast to boost fat burning by up to 20%. 🔥 |
| Day 3 | Fitness Tip 2 👟 For best results try to complete at least 2 or 3 repetitions of each workout in a session. 🏅 |
| Day 4 | Fitness Tip 3 👟 Intensity is everything. The harder you push in each exercise the better your results. 👊 |
| Day 5 | Fitness Tip 4 👟 Make sure you work out daily. It's all about creating a habit. 👏 |
| Day 6 | Fitness Tip 5 👟 Spicy foods can boost your metabolism, burning some extra calories. 🌶🔥 |
| Day 7 | Don't forget to take 2 days off per week to recover.🍹 |
| Day 8 | Fitness Tip 6 👟 Laughing for 10 minutes per day can boost your metabolism by 20%. 😂 |
| Day 9 | Week 2: time to kick on! Your body will start to get used to the exercises this week. Remember to give it everything. 😅 |
| Day 10 | Fitness Tip 7 👟 Protein boosts your metabolism because it's hard to digest, meaning your body has to work harder. 🍗 |
| Day 11 | Fitness Tip 8 👟 Drink plenty of water throughout the day. It helps your kidneys, freeing up your liver to burn more fat. 💧 |
| Day 12 | Fitness Tip 9 👟 Work in an office? Fidget, stretch and walk around when you can. It keeps your body awake and active. 👩💻 |
| Day 13 | Fitness Tip 10 👟 Wonder style HIIT training seriously helps you burn more fat while you're sleeping. That's some clever science! 🤓 |
| Day 14 | Fitness Tip 11 👟 Looking good today! Remember - laughter for 10 mins? 😄 |
| Day 15 | Wow, week 3 already? If you've been workout out using me, we'll be getting on just fine. 🙌 |
| Day 16 | Fitness Tip 12 👟 Coffee can boost your metabolism by over 11%. Suddenly the mornings look good. ☕️ |
| Day 17 | Fitness Tip 13 👟 Kiss more. Just because. 💋 |
| Day 18 | Fitness Tip 14 👟 Drinking ice cold water boosts your metabolism. Come on, find a freezer. ❄️ |
| Day 22 | Starting to see results yet? It's week 4 - you should be starting to feel good. 💪 |
| Day 23 | Fitness Tip 15 👟 Get enough sleep! If you don't, your body will hold on to its fat stores and crave sugar instead. Not a good combo. 😴 |
| Day 24 | Fitness Tip 16 👟 Protein curbs your appetite because it takes longer to digest. It's essential for strengthening muscles too. |
| Day 30 | You've had Wonder for over 4 weeks! 🎉 Welcome to Month 2. If you were doing 14 minutes per day before, let's make it 21 from now on. 🤘 |
| Day 63 | Welcome to month 3! 🎉 If you've been doing your workouts you should be feeling pretty fit by now. Keep it up! 🚀🚀 |
Post-workout activity article sequence
Full-form articles are sent to the user after workouts. They are triggered by the Journey Trigger system and full model data is in this Google Docs sheet. They are delivered as follows:
For Original 7MW routine:
| When | Action |
|---|---|
| After 1st workout activity | Post article: Beauty in simplicity |
| After 2nd workout activity | Post article: What are your fitness goals? |
| After 3rd workout activity | Post article: Where would you like to be? |
For Supercharged routine:
| When | Action |
|---|---|
| After 1st workout activity (Upper Body Strength) | Post article: Your first supercharged workout |
| After 2nd workout activity (Core and More) | Post article: Now it's all going on! |
| After 3rd workout activity (Cardio Bomb) | Post article: First your body, now your heart |
For all routines:
| When | Action |
|---|---|
| First launch | Post article: Your new fitness partner |
| After 4th workout activity | Post article: The habit of a lifetime |
Post-workout notifications
These are delivered to the user's device as part of their afterburn data. Their content is governed by the type, duration and intensity of the workout activity the user just completed. The purpose is to highlight some of the adaptions that are occurring, raising the motivation of the user.